Australia has a robust agricultural sector that produces a diverse range of perishable goods, including fruits, vegetables, dairy products, and meat. This provides a solid foundation for the cold chain industry as it requires temperature-controlled handling and distribution.
Weakness
Dispersed population presents logistical challenges in managing an extensive cold chain network. Remote and regional areas have limited access to cold storage facilities and face higher transportation costs.
Opportunity
The adoption of advanced technologies such as IoT sensors, real-time monitoring systems, and data analytics presents opportunities to improve efficiency, reduce waste, and enhance supply chain visibility.
Threat
The industry is subject to stringent regulations. Failure to comply with these regulations can result in penalties, damage to reputation, and legal consequences.
