Indonesia Fertilizer & Agro-Nutrients Market

Indonesia Fertilizer & Agro-Nutrients Market, valued at USD 2.2 Bn, grows with rising agricultural needs in Java and Sumatra, supported by organic fertilizer mandates.

Region:Asia

Author(s):Geetanshi

Product Code:KRAA3317

Pages:98

Published On:September 2025

About the Report

Base Year 2024

Indonesia Fertilizer & Agro-Nutrients Market Overview

  • The Indonesia Fertilizer & Agro-Nutrients Market is valued at USD 2.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for food production, supported by the country's agricultural policies and initiatives aimed at enhancing crop yields. The rising population and urbanization have further fueled the need for efficient agro-nutrient solutions to ensure food security .
  • Key regions dominating the market include Java and Sumatra, where agricultural activities are concentrated due to fertile land and favorable climatic conditions. Java, being the most populous island, has a high demand for fertilizers to support its extensive rice and horticultural farming. Sumatra also plays a significant role due to its large-scale palm oil plantations, which require substantial agro-nutrient inputs .
  • In 2023, the Indonesian government implemented Regulation of the Minister of Agriculture No. 01/Permentan/CR.120/1/2023, issued by the Ministry of Agriculture, which mandates the use of organic fertilizers as part of total fertilizer application. This regulation aims to promote sustainable agricultural practices, reduce chemical dependency, and enhance soil health and crop productivity. The policy requires farmers to integrate a minimum percentage of organic fertilizer in their fertilization programs, supporting broader environmental sustainability and improving the quality of agricultural products .
Indonesia Fertilizer & Agro-Nutrients Market Size

Indonesia Fertilizer & Agro-Nutrients Market Segmentation

By Type:The market is segmented into various types of fertilizers, including nitrogenous, phosphatic, potassic, compound, biofertilizers, and specialty fertilizers. Among these, nitrogenous fertilizers, particularly urea and ammonium sulfate, dominate the market due to their essential role in enhancing crop growth and yield. The increasing adoption of these fertilizers is driven by their effectiveness in providing the necessary nutrients for various crops .

Indonesia Fertilizer & Agro-Nutrients Market segmentation by Type.

By Form:The market is categorized into conventional and specialty fertilizers. Conventional fertilizers are widely used due to their cost-effectiveness and availability, making them the preferred choice among farmers. Specialty fertilizers, while gaining traction for their targeted nutrient delivery, still represent a smaller segment of the market. The trend towards precision agriculture is gradually increasing the adoption of specialty fertilizers .

Indonesia Fertilizer & Agro-Nutrients Market segmentation by Form.

Indonesia Fertilizer & Agro-Nutrients Market Competitive Landscape

The Indonesia Fertilizer & Agro-Nutrients Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT Pupuk Indonesia (Persero), PT Petrokimia Gresik, PT Pupuk Kalimantan Timur, PT Pupuk Sriwidjaja Palembang, PT Pupuk Iskandar Muda, PT JADI MAS, Haifa Group, Yara International ASA, Grupa Azoty S.A. (Compo Expert), PT Kaltim Parna Industri, PT Mega Eltra, PT Dharma Polimetal, PT Lautan Luas Tbk, PT Multi Sarana Indotani, PT Saraswanti Indo Genetech contribute to innovation, geographic expansion, and service delivery in this space.

PT Pupuk Indonesia (Persero)

1959

Jakarta, Indonesia

PT Petrokimia Gresik

1972

Gresik, Indonesia

PT Pupuk Kalimantan Timur

1977

Bontang, Indonesia

PT Pupuk Sriwidjaja Palembang

1959

Palembang, Indonesia

PT Pupuk Iskandar Muda

1982

North Aceh, Indonesia

Company

Establishment Year

Headquarters

Production Capacity (Million Tons)

Revenue Growth Rate (%)

Geographic Coverage

Product Portfolio Breadth

Distribution Network Strength

R&D Investment (% of Revenue)

Indonesia Fertilizer & Agro-Nutrients Market Industry Analysis

Growth Drivers

  • Increasing Agricultural Production:Indonesia's agricultural sector is projected to produce approximately 60 million tons of rice in future, driven by a growing population of over 275 million. This increase in agricultural output necessitates higher fertilizer usage, with the government estimating a demand of around 10 million tons of fertilizers to meet production goals. Enhanced agricultural practices and crop diversification further support this growth, emphasizing the critical role of fertilizers in achieving food security.
  • Government Subsidies for Fertilizers:The Indonesian government allocated IDR 35 trillion (approximately USD 2.3 billion) for fertilizer subsidies in future, aimed at supporting farmers and ensuring affordable access to essential agro-nutrients. This financial assistance is crucial for smallholder farmers, who constitute about 80% of the agricultural workforce. By reducing the cost burden, these subsidies encourage increased fertilizer application, thereby enhancing crop yields and overall agricultural productivity.
  • Rising Demand for Organic Fertilizers:The organic fertilizer market in Indonesia is expected to reach IDR 6 trillion (around USD 400 million) by future, driven by a growing consumer preference for organic produce. This shift is supported by increasing awareness of health and environmental benefits associated with organic farming. As a result, farmers are increasingly adopting organic fertilizers, which are projected to account for 15% of total fertilizer consumption, reflecting a significant trend towards sustainable agricultural practices.

Market Challenges

  • Price Volatility of Raw Materials:The fertilizer industry in Indonesia faces significant challenges due to the price volatility of raw materials, such as urea and phosphate. In future, the price of urea is expected to fluctuate between IDR 5,500 to IDR 7,500 per kilogram, influenced by global supply chain disruptions and geopolitical tensions. This volatility can lead to increased production costs for local manufacturers, ultimately affecting the pricing and availability of fertilizers for farmers.
  • Environmental Regulations:Stricter environmental regulations in Indonesia are posing challenges for fertilizer manufacturers. In future, compliance costs related to environmental protection laws are projected to increase by 25%, impacting profit margins. These regulations aim to reduce pollution and promote sustainable practices, but they may also limit the production capacity of certain fertilizers, leading to potential supply shortages and increased prices for end-users.

Indonesia Fertilizer & Agro-Nutrients Market Future Outlook

The future of the Indonesia fertilizer and agro-nutrients market appears promising, driven by technological advancements and a shift towards sustainable agricultural practices. The integration of precision agriculture techniques is expected to enhance fertilizer efficiency, reducing waste and environmental impact. Additionally, the increasing focus on organic farming will likely spur innovation in organic fertilizer production, catering to the rising consumer demand for eco-friendly products. These trends indicate a dynamic market landscape that prioritizes sustainability and efficiency in agricultural practices.

Market Opportunities

  • Expansion of Export Markets:Indonesia's fertilizer exports are projected to grow significantly, with an estimated value of IDR 12 trillion (approximately USD 800 million) by future. This growth is driven by increasing demand from neighboring countries, particularly in Southeast Asia, where agricultural production is on the rise. Expanding export markets presents a lucrative opportunity for local manufacturers to enhance revenue and market presence.
  • Development of Smart Fertilizers:The market for smart fertilizers, which utilize technology to optimize nutrient delivery, is expected to gain traction in Indonesia. With an estimated market value of IDR 2.5 trillion (around USD 175 million) by future, these innovative products can significantly improve crop yields and reduce environmental impact. The adoption of smart fertilizers aligns with the global trend towards precision agriculture, offering substantial growth potential for manufacturers.

Scope of the Report

SegmentSub-Segments
By Type

Nitrogenous Fertilizers (Urea, Ammonium Sulfate)

Phosphatic Fertilizers (DAP, SSP)

Potassic Fertilizers (MOP, SOP)

Compound Fertilizers (NPK Blends)

Biofertilizers

Specialty Fertilizers

By Form

Conventional Fertilizers

Specialty Fertilizers

By Application Mode

Soil Application

Foliar Application

Fertigation

By Crop Type

Field Crops (Rice, Corn, Soybeans)

Horticultural Crops

Turf & Ornamental

By Region

Java

Sumatra

Kalimantan

Sulawesi

Other Islands

By Distribution Channel

Direct Sales

Retail Outlets

Agricultural Cooperatives

Online Sales

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture, Ministry of Trade)

Manufacturers and Producers

Distributors and Retailers

Agrochemical Companies

Industry Associations (e.g., Indonesian Fertilizer Association)

Financial Institutions

Importers and Exporters

Players Mentioned in the Report:

PT Pupuk Indonesia (Persero)

PT Petrokimia Gresik

PT Pupuk Kalimantan Timur

PT Pupuk Sriwidjaja Palembang

PT Pupuk Iskandar Muda

PT JADI MAS

Haifa Group

Yara International ASA

Grupa Azoty S.A. (Compo Expert)

PT Kaltim Parna Industri

PT Mega Eltra

PT Dharma Polimetal

PT Lautan Luas Tbk

PT Multi Sarana Indotani

PT Saraswanti Indo Genetech

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Fertilizer & Agro-Nutrients Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Fertilizer & Agro-Nutrients Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Fertilizer & Agro-Nutrients Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Agricultural Production
3.1.2 Government Subsidies for Fertilizers
3.1.3 Rising Demand for Organic Fertilizers
3.1.4 Technological Advancements in Fertilizer Production

3.2 Market Challenges

3.2.1 Price Volatility of Raw Materials
3.2.2 Environmental Regulations
3.2.3 Competition from Imported Fertilizers
3.2.4 Limited Awareness of Fertilizer Benefits

3.3 Market Opportunities

3.3.1 Expansion of Export Markets
3.3.2 Development of Smart Fertilizers
3.3.3 Increasing Adoption of Precision Agriculture
3.3.4 Collaborations with Agricultural Cooperatives

3.4 Market Trends

3.4.1 Shift Towards Sustainable Agriculture
3.4.2 Growth in Bio-based Fertilizers
3.4.3 Digitalization in Fertilizer Distribution
3.4.4 Rising Consumer Preference for Organic Products

3.5 Government Regulation

3.5.1 Fertilizer Subsidy Programs
3.5.2 Environmental Protection Laws
3.5.3 Quality Control Standards
3.5.4 Import Tariffs on Fertilizers

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Fertilizer & Agro-Nutrients Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Fertilizer & Agro-Nutrients Market Segmentation

8.1 By Type

8.1.1 Nitrogenous Fertilizers (Urea, Ammonium Sulfate)
8.1.2 Phosphatic Fertilizers (DAP, SSP)
8.1.3 Potassic Fertilizers (MOP, SOP)
8.1.4 Compound Fertilizers (NPK Blends)
8.1.5 Biofertilizers
8.1.6 Specialty Fertilizers

8.2 By Form

8.2.1 Conventional Fertilizers
8.2.2 Specialty Fertilizers

8.3 By Application Mode

8.3.1 Soil Application
8.3.2 Foliar Application
8.3.3 Fertigation

8.4 By Crop Type

8.4.1 Field Crops (Rice, Corn, Soybeans)
8.4.2 Horticultural Crops
8.4.3 Turf & Ornamental

8.5 By Region

8.5.1 Java
8.5.2 Sumatra
8.5.3 Kalimantan
8.5.4 Sulawesi
8.5.5 Other Islands

8.6 By Distribution Channel

8.6.1 Direct Sales
8.6.2 Retail Outlets
8.6.3 Agricultural Cooperatives
8.6.4 Online Sales

9. Indonesia Fertilizer & Agro-Nutrients Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Market Share (%)
9.2.2 Production Capacity (Million Tons)
9.2.3 Revenue Growth Rate (%)
9.2.4 Geographic Coverage
9.2.5 Product Portfolio Breadth
9.2.6 Distribution Network Strength
9.2.7 R&D Investment (% of Revenue)
9.2.8 Export Capability
9.2.9 Sustainability Initiatives
9.2.10 Government Contract Share

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 PT Pupuk Indonesia (Persero)
9.5.2 PT Petrokimia Gresik
9.5.3 PT Pupuk Kalimantan Timur
9.5.4 PT Pupuk Sriwidjaja Palembang
9.5.5 PT Pupuk Iskandar Muda
9.5.6 PT JADI MAS
9.5.7 Haifa Group
9.5.8 Yara International ASA
9.5.9 Grupa Azoty S.A. (Compo Expert)
9.5.10 PT Kaltim Parna Industri
9.5.11 PT Mega Eltra
9.5.12 PT Dharma Polimetal
9.5.13 PT Lautan Luas Tbk
9.5.14 PT Multi Sarana Indotani
9.5.15 PT Saraswanti Indo Genetech

10. Indonesia Fertilizer & Agro-Nutrients Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Fertilizers
10.1.2 Procurement Processes
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Agricultural Infrastructure
10.2.2 Energy Consumption Patterns
10.2.3 Budgeting for Fertilizer Purchases

10.3 Pain Point Analysis by End-User Category

10.3.1 Access to Quality Fertilizers
10.3.2 Price Sensitivity
10.3.3 Availability of Information

10.4 User Readiness for Adoption

10.4.1 Awareness of Fertilizer Benefits
10.4.2 Training and Support Needs
10.4.3 Adoption of New Technologies

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Fertilizer Effectiveness
10.5.2 Long-term Cost Savings
10.5.3 Expansion into New Crop Types

11. Indonesia Fertilizer & Agro-Nutrients Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government agricultural reports and statistics from the Indonesian Ministry of Agriculture
  • Review of industry publications and market reports from agricultural associations in Indonesia
  • Examination of trade data and import/export statistics from the Central Bureau of Statistics (BPS) of Indonesia

Primary Research

  • Interviews with agronomists and agricultural extension officers to gather insights on fertilizer usage
  • Surveys with farmers to understand their preferences and purchasing behavior regarding agro-nutrients
  • Discussions with distributors and retailers to assess market dynamics and supply chain challenges

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panel reviews involving agribusiness specialists

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national agricultural output and fertilizer consumption rates
  • Segmentation of the market by type of fertilizer (NPK, Urea, Organic) and application methods
  • Incorporation of government initiatives aimed at increasing agricultural productivity and sustainability

Bottom-up Modeling

  • Collection of sales data from major fertilizer manufacturers and distributors in Indonesia
  • Estimation of average pricing and volume sold across different regions and crop types
  • Analysis of farmer adoption rates and usage patterns to project future demand

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating variables such as crop yield, market prices, and policy changes
  • Scenario modeling based on potential shifts in agricultural practices and environmental regulations
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Fertilizer Usage by Crop Type120Farmers, Agronomists
Distribution Channels for Agro-Nutrients90Distributors, Retailers
Market Trends in Organic Fertilizers60Organic Farmers, Agricultural Consultants
Impact of Government Policies on Fertilizer Use50Policy Makers, Agricultural Economists
Consumer Preferences for Agro-Nutrients70Farmers, Agricultural Product Retailers

Frequently Asked Questions

What is the current value of the Indonesia Fertilizer & Agro-Nutrients Market?

The Indonesia Fertilizer & Agro-Nutrients Market is valued at approximately USD 2.2 billion, driven by increasing food production demands and agricultural policies aimed at enhancing crop yields. This market is expected to grow further due to rising population and urbanization.

Which regions in Indonesia dominate the fertilizer market?

What recent regulations have impacted fertilizer use in Indonesia?

What types of fertilizers are most commonly used in Indonesia?

Other Regional/Country Reports

Indonesia Fertilizer & Agro-Nutrients Market

Malaysia Fertilizer & Agro-Nutrients Market

KSA Fertilizer & Agro-Nutrients Market

APAC Fertilizer & Agro-Nutrients Market

SEA Fertilizer & Agro-Nutrients Market

Vietnam Fertilizer & Agro-Nutrients Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022