

Market Assessment
The main drivers include accessibility, a wide variety of music options, and competitive pricing. Users are increasingly drawn to services that offer diverse genres and user-friendly interfaces, enhancing their overall listening experience.
User engagement varies, with many individuals listening daily, while others may engage weekly or monthly. This frequency is influenced by personal preferences, lifestyle, and the availability of new content on the platforms.
KSA users exhibit a mix of preferences for subscription models, with some opting for free services while others are willing to pay for premium features. Pricing sensitivity plays a significant role in their decision-making process.
Popular genres in KSA include pop, classical, and regional music. Users often show a preference for local content, reflecting cultural trends and the influence of regional artists on their listening habits.
Social media and influencer recommendations significantly impact users' choices of music services. Many users rely on these platforms for discovering new music and services, making social proof a crucial factor in their decision-making.