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Vietnam Cold Chain for Agro & Seafood Market

Vietnam Cold Chain for Agro & Seafood Market, valued at USD 1.2 billion, is growing due to urbanization, e-commerce expansion, and tech adoption in logistics for fresh food and exports.

Region:Asia

Author(s):Rebecca

Product Code:KRAA3349

Pages:87

Published On:September 2025

About the Report

Base Year 2024

Vietnam Cold Chain for Agro & Seafood Market Overview

  • The Vietnam Cold Chain for Agro & Seafood Market is valued at USD 1.2 billion, based on a five-year historical analysis. This market size is supported by recent industry research and reflects the strong demand for temperature-controlled logistics across food, agriculture, and seafood sectors . Growth is primarily driven by the increasing demand for fresh and high-quality food products, rapid urbanization, and the expansion of agricultural and seafood exports. Additional drivers include the rise in consumer awareness regarding food safety and quality, the growth of e-commerce platforms, and the adoption of advanced refrigeration and monitoring technologies .
  • Key hubs in this market includeHo Chi Minh CityandHanoi, which dominate due to their strategic locations, robust infrastructure, and proximity to major agricultural and seafood production areas. These cities serve as critical distribution and logistics centers, facilitating the efficient movement of perishable goods domestically and internationally. Da Nang also plays a supporting role, particularly for seafood exports, due to its port infrastructure .
  • In 2023, the Vietnamese government implemented theNational Strategy for Cold Chain Developmentthrough the Ministry of Industry and Trade, with an investment ofUSD 300 millionto upgrade cold storage facilities and transportation systems nationwide. This strategy mandates compliance with temperature monitoring standards, licensing for cold chain operators, and minimum infrastructure thresholds for storage and transport. The initiative aims to improve the preservation of agro and seafood products, enhance export competitiveness, and ensure alignment with international food safety standards .
Vietnam Cold Chain for Agro & Seafood Market Size

Vietnam Cold Chain for Agro & Seafood Market Segmentation

By Type:The cold chain market is segmented into Refrigerated Transport, Cold Storage Facilities, Refrigerated Warehousing, Refrigerated Distribution, Transportation Management Systems, Temperature-Controlled Packaging, Monitoring Systems, Logistics Management Software, and Others.Refrigerated TransportandCold Storage Facilitiesare the largest segments, reflecting the critical role of maintaining product integrity during transit and storage. The rise of e-commerce and online grocery shopping has increased demand for temperature-controlled last-mile delivery and real-time monitoring systems. Logistics Management Software and IoT-enabled Monitoring Systems are emerging as vital segments due to the need for operational efficiency and regulatory compliance .

Vietnam Cold Chain for Agro & Seafood Market segmentation by Type.

By End-User:The end-user segmentation includes Food Retailers, Food Manufacturers, Seafood Exporters, Agro Exporters, Restaurants and Catering Services, Pharmaceutical Companies, and Others.Food RetailersandFood Manufacturersaccount for the largest shares, driven by the need for reliable cold chain solutions to maintain product freshness and safety.Seafood ExportersandAgro Exportersrequire robust cold chain infrastructure to meet international standards and minimize spoilage. The pharmaceutical segment is expanding due to stricter requirements for temperature-sensitive drugs and vaccines .

Vietnam Cold Chain for Agro & Seafood Market segmentation by End-User.

Vietnam Cold Chain for Agro & Seafood Market Competitive Landscape

The Vietnam Cold Chain for Agro & Seafood Market is characterized by a dynamic mix of regional and international players. Leading participants such as ABA Cooltrans, Tan Bao An Logistics, Transimex Corporation, Gemadept Corporation, Vinafco Joint Stock Corporation, Minh Phu Seafood Corporation, T&M Forwarding, Thang Long Logistics, Hai Ha Logistics, An Phat Holdings, FPT Logistics, Binh Minh Import-Export, Phu Hoang Anh Logistics, Vietstar Express, Tuan Minh Logistics contribute to innovation, geographic expansion, and service delivery in this space.

ABA Cooltrans

2008

Ho Chi Minh City

Tan Bao An Logistics

2011

Hanoi

Transimex Corporation

1983

Ho Chi Minh City

Gemadept Corporation

1990

Ho Chi Minh City

Vinafco Joint Stock Corporation

1987

Hanoi

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue (USD Million)

Revenue Growth Rate (%)

Market Penetration Rate (%)

Cold Storage Capacity (Cubic Meters/Tons)

Fleet Size (Refrigerated Vehicles)

Vietnam Cold Chain for Agro & Seafood Market Industry Analysis

Growth Drivers

  • Increasing Demand for Fresh Produce:The demand for fresh produce in Vietnam is projected to reach 20 million tons in future, driven by a growing population and urbanization. The World Bank estimates that urban areas will house approximately half of the population in future, increasing the need for efficient cold chain logistics. This trend is further supported by rising disposable incomes, with an average annual growth rate of 6.6% in household income, leading to higher consumption of fresh fruits and vegetables.
  • Expansion of E-commerce in Food Delivery:The e-commerce food delivery market in Vietnam is expected to grow to $1.5 billion in future, reflecting a significant shift in consumer purchasing behavior. With over 77 million internet users, the demand for online grocery shopping is surging. This trend is bolstered by the increasing penetration of smartphones, which reached over 70% in 2023, facilitating the growth of cold chain logistics to ensure the freshness of delivered products.
  • Government Initiatives to Enhance Food Safety:The Vietnamese government has allocated $200 million for food safety initiatives in future, focusing on improving cold chain infrastructure. This includes the implementation of stricter food safety regulations and standards, which are expected to increase compliance among producers and distributors. Enhanced food safety measures are crucial for maintaining the quality of perishable goods, thereby driving the demand for cold chain solutions in the agro and seafood sectors.

Market Challenges

  • Inadequate Infrastructure:Vietnam's cold chain infrastructure is currently underdeveloped, with only 30% of the required cold storage facilities in place. The lack of proper logistics and transportation systems hampers the efficiency of the cold chain, leading to significant food waste, estimated at 1.3 million tons annually. This inadequacy poses a major challenge for the agro and seafood sectors, which rely heavily on effective cold chain management to maintain product quality.
  • High Operational Costs:The operational costs associated with cold chain logistics in Vietnam are approximately 20% higher than in neighboring countries due to rising energy prices and maintenance expenses. The average cost of cold storage per square meter is around $150, which can deter investment in necessary infrastructure. These high costs limit the ability of small and medium-sized enterprises to compete effectively in the market, impacting overall growth.

Vietnam Cold Chain for Agro & Seafood Market Future Outlook

The future of Vietnam's cold chain market for agro and seafood products appears promising, driven by technological advancements and increasing consumer demand for quality. The integration of IoT technologies is expected to enhance monitoring and efficiency in cold chain operations. Additionally, as the government continues to invest in infrastructure improvements, the market is likely to see a rise in both domestic and international trade, particularly in seafood exports, which are projected to reach $10 billion in future.

Market Opportunities

  • Investment in Cold Storage Facilities:There is a significant opportunity for investment in cold storage facilities, with an estimated need for an additional 500,000 square meters of cold storage in future. This investment can enhance the supply chain efficiency and reduce food waste, ultimately benefiting producers and consumers alike.
  • Partnerships with Logistics Providers:Collaborating with established logistics providers can streamline operations and improve service delivery. Such partnerships can leverage existing networks and expertise, facilitating better distribution of perishable goods and enhancing market reach, particularly in urban areas where demand is rapidly increasing.

Scope of the Report

SegmentSub-Segments
By Type

Refrigerated Transport

Cold Storage Facilities

Refrigerated Warehousing

Refrigerated Distribution

Transportation Management Systems

Temperature-Controlled Packaging

Monitoring Systems

Logistics Management Software

Others

By End-User

Food Retailers

Food Manufacturers

Seafood Exporters

Agro Exporters

Restaurants and Catering Services

Pharmaceutical Companies

Others

By Application

Fruits and Vegetables

Seafood (Shrimp, Pangasius, Tuna, etc.)

Dairy and Frozen Desserts

Meat and Poultry

Processed Foods

Others

By Distribution Mode

Direct Sales

Online Sales

Wholesale Distribution

Retail Distribution

Export Distribution

Others

By Price Range

Budget

Mid-Range

Premium

Others

By Sales Channel

B2B

B2C

E-commerce

Others

By Policy Support

Government Subsidies

Tax Incentives

Regulatory Support

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Rural Development, Ministry of Industry and Trade)

Manufacturers and Producers

Distributors and Retailers

Logistics and Supply Chain Companies

Cold Chain Equipment Suppliers

Industry Associations (e.g., Vietnam Association of Seafood Exporters and Producers)

Financial Institutions

Players Mentioned in the Report:

ABA Cooltrans

Tan Bao An Logistics

Transimex Corporation

Gemadept Corporation

Vinafco Joint Stock Corporation

Minh Phu Seafood Corporation

T&M Forwarding

Thang Long Logistics

Hai Ha Logistics

An Phat Holdings

FPT Logistics

Binh Minh Import-Export

Phu Hoang Anh Logistics

Vietstar Express

Tuan Minh Logistics

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Cold Chain for Agro & Seafood Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Cold Chain for Agro & Seafood Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Cold Chain for Agro & Seafood Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for fresh produce
3.1.2 Expansion of e-commerce in food delivery
3.1.3 Government initiatives to enhance food safety
3.1.4 Rising consumer awareness about quality

3.2 Market Challenges

3.2.1 Inadequate infrastructure
3.2.2 High operational costs
3.2.3 Regulatory compliance issues
3.2.4 Limited access to technology

3.3 Market Opportunities

3.3.1 Investment in cold storage facilities
3.3.2 Partnerships with logistics providers
3.3.3 Development of smart cold chain solutions
3.3.4 Export potential for seafood products

3.4 Market Trends

3.4.1 Adoption of IoT in cold chain management
3.4.2 Growth of organic food market
3.4.3 Increasing focus on sustainability
3.4.4 Shift towards automated logistics

3.5 Government Regulation

3.5.1 Food safety standards
3.5.2 Import/export regulations for seafood
3.5.3 Environmental regulations on waste management
3.5.4 Subsidies for cold chain infrastructure

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Cold Chain for Agro & Seafood Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Cold Chain for Agro & Seafood Market Segmentation

8.1 By Type

8.1.1 Refrigerated Transport
8.1.2 Cold Storage Facilities
8.1.3 Refrigerated Warehousing
8.1.4 Refrigerated Distribution
8.1.5 Transportation Management Systems
8.1.6 Temperature-Controlled Packaging
8.1.7 Monitoring Systems
8.1.8 Logistics Management Software
8.1.9 Others

8.2 By End-User

8.2.1 Food Retailers
8.2.2 Food Manufacturers
8.2.3 Seafood Exporters
8.2.4 Agro Exporters
8.2.5 Restaurants and Catering Services
8.2.6 Pharmaceutical Companies
8.2.7 Others

8.3 By Application

8.3.1 Fruits and Vegetables
8.3.2 Seafood (Shrimp, Pangasius, Tuna, etc.)
8.3.3 Dairy and Frozen Desserts
8.3.4 Meat and Poultry
8.3.5 Processed Foods
8.3.6 Others

8.4 By Distribution Mode

8.4.1 Direct Sales
8.4.2 Online Sales
8.4.3 Wholesale Distribution
8.4.4 Retail Distribution
8.4.5 Export Distribution
8.4.6 Others

8.5 By Price Range

8.5.1 Budget
8.5.2 Mid-Range
8.5.3 Premium
8.5.4 Others

8.6 By Sales Channel

8.6.1 B2B
8.6.2 B2C
8.6.3 E-commerce
8.6.4 Others

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Regulatory Support
8.7.4 Others

9. Vietnam Cold Chain for Agro & Seafood Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Revenue (USD Million)
9.2.4 Revenue Growth Rate (%)
9.2.5 Market Penetration Rate (%)
9.2.6 Cold Storage Capacity (Cubic Meters/Tons)
9.2.7 Fleet Size (Refrigerated Vehicles)
9.2.8 Number of Distribution Centers
9.2.9 Temperature Monitoring Technology Adoption
9.2.10 Customer Retention Rate (%)
9.2.11 Product Portfolio Breadth
9.2.12 Export Volume (Tons/Year)
9.2.13 Operational Efficiency (Turnaround Time, % On-Time Delivery)
9.2.14 Supply Chain Reliability Index
9.2.15 Pricing Strategy (Cost Leadership, Premium, Value-Based)
9.2.16 Innovation Rate (New Solutions/Year)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 ABA Cooltrans
9.5.2 Tan Bao An Logistics
9.5.3 Transimex Corporation
9.5.4 Gemadept Corporation
9.5.5 Vinafco Joint Stock Corporation
9.5.6 Minh Phu Seafood Corporation
9.5.7 T&M Forwarding
9.5.8 Thang Long Logistics
9.5.9 Hai Ha Logistics
9.5.10 An Phat Holdings
9.5.11 FPT Logistics
9.5.12 Binh Minh Import-Export
9.5.13 Phu Hoang Anh Logistics
9.5.14 Vietstar Express
9.5.15 Tuan Minh Logistics

10. Vietnam Cold Chain for Agro & Seafood Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Rural Development
10.1.2 Ministry of Industry and Trade
10.1.3 Ministry of Health
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Cold Storage Facilities
10.2.2 Budget Allocation for Logistics
10.2.3 Energy Efficiency Initiatives
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Food Safety Concerns
10.3.2 Supply Chain Disruptions
10.3.3 Cost Management Issues
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Technology Adoption Levels
10.4.2 Training and Skill Development Needs
10.4.3 Infrastructure Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Scenarios
10.5.3 Long-term Benefits Analysis
10.5.4 Others

11. Vietnam Cold Chain for Agro & Seafood Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework

1.3 Value Proposition Development

1.4 Competitive Landscape Overview


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Segmentation

2.4 Communication Channels


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Logistics Partnerships

3.4 Distribution Network Optimization


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitive Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends Identification


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service Enhancements

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Solutions


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on cold chain infrastructure and investment in Vietnam
  • Review of industry publications and market reports focusing on agro and seafood sectors
  • Examination of trade statistics and export-import data related to cold chain logistics

Primary Research

  • Interviews with logistics managers at leading cold chain service providers
  • Surveys with farmers and seafood processors regarding their cold storage practices
  • Field visits to cold storage facilities and distribution centers to gather operational insights

Validation & Triangulation

  • Cross-validation of findings with data from industry associations and government agencies
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks through expert panel discussions with industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national agricultural and seafood production volumes
  • Segmentation of market by cold chain services, including storage, transportation, and distribution
  • Incorporation of growth rates from government initiatives promoting cold chain development

Bottom-up Modeling

  • Collection of data on capacity and utilization rates from major cold storage operators
  • Cost analysis based on service pricing models and operational expenses of cold chain logistics
  • Volume estimates derived from the number of cold chain facilities and their throughput

Forecasting & Scenario Analysis

  • Multi-variable forecasting using trends in consumer demand for fresh produce and seafood
  • Scenario analysis based on potential regulatory changes affecting cold chain operations
  • Development of baseline, optimistic, and pessimistic growth scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Cold Storage Facilities60Facility Managers, Operations Directors
Seafood Processing Plants50Production Managers, Quality Control Supervisors
Agricultural Producers70Farm Owners, Supply Chain Coordinators
Logistics Service Providers40Logistics Managers, Business Development Executives
Retail Distribution Centers45Warehouse Managers, Inventory Control Specialists

Frequently Asked Questions

What is the current value of the Vietnam Cold Chain for Agro & Seafood Market?

The Vietnam Cold Chain for Agro & Seafood Market is valued at approximately USD 1.2 billion, reflecting strong demand for temperature-controlled logistics in food, agriculture, and seafood sectors, driven by urbanization and increased consumer awareness regarding food safety and quality.

What are the key drivers of growth in the Vietnam Cold Chain Market?

Which cities are the main hubs for the cold chain market in Vietnam?

What initiatives has the Vietnamese government taken to improve the cold chain infrastructure?

Other Regional/Country Reports

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APAC Cold Chain for Agro & Seafood Market

SEA Cold Chain for Agro & Seafood Market

Vietnam Cold Chain for Agro & Seafood Market

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