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Vietnam Solar Rooftop and Energy Leasing Market

Vietnam Solar Rooftop and Energy Leasing Market, valued at USD 740 million, grows with rising renewable energy demand, incentives, and technological advancements for sustainable solutions.

Region:Asia

Author(s):Geetanshi

Product Code:KRAA3645

Pages:85

Published On:September 2025

About the Report

Base Year 2024

Vietnam Solar Rooftop and Energy Leasing Market Overview

  • The Vietnam Solar Rooftop and Energy Leasing Market is valued at USD 740 million, based on a five-year historical analysis. Growth is primarily driven by the rising demand for renewable energy sources, favorable government policies, and escalating electricity costs. The market has seen a marked increase in rooftop solar installations, especially in urban areas, as both residential and commercial consumers pursue sustainable energy solutions and cost savings .
  • Key cities such as Ho Chi Minh City, Hanoi, and Da Nang continue to dominate the market due to their high population density and robust industrial activity. These urban centers have attracted substantial investments in solar energy infrastructure, supported by local government initiatives focused on promoting clean energy adoption and reducing carbon emissions .
  • In September 2024, the Ministry of Industry and Trade (MoIT) released a draft decree introducing a net-metering scheme for rooftop solar PV installations. This regulation allows self-consumption of solar energy and permits surplus electricity to be fed back into the grid up to 20% of total generation, with operational compliance required for grid safety. The policy aims to incentivize investment in rooftop solar and accelerate Vietnam’s transition to sustainable energy .
Vietnam Solar Rooftop and Energy Leasing Market Size

Vietnam Solar Rooftop and Energy Leasing Market Segmentation

By Type:The market is segmented into residential, commercial, and industrial rooftop solar PV installations. Residential rooftop solar PV systems are gaining momentum due to increased consumer awareness, attractive government incentives, and the desire for energy independence. Commercial and industrial systems are significant contributors, driven by the need for reliable and cost-effective energy solutions. Solar leasing and power purchase agreements (PPAs) are emerging as popular financing models, enabling users to adopt solar technology with minimal upfront investment. Community and shared solar projects, as well as floating solar installations, are also expanding, reflecting Vietnam’s innovative approach to maximizing solar adoption .

Vietnam Solar Rooftop and Energy Leasing Market segmentation by Type.

By End-User:The end-user segmentation comprises households, commercial enterprises, industrial facilities, and government buildings. Households represent the largest segment, driven by rising electricity costs and a growing preference for energy independence. Commercial enterprises are significant adopters, seeking to reduce operational expenses and enhance sustainability. Industrial facilities are increasingly implementing solar solutions to meet environmental targets, while government buildings are required to integrate renewable energy practices as part of national energy security and sustainability mandates .

Vietnam Solar Rooftop and Energy Leasing Market segmentation by End-User.

Vietnam Solar Rooftop and Energy Leasing Market Competitive Landscape

The Vietnam Solar Rooftop and Energy Leasing Market is characterized by a dynamic mix of regional and international players. Leading participants such as SolarBK, Trung Nam Group, BCG Energy, TTP Energy, GreenYellow Vietnam, EVN (Electricity of Vietnam), Sunseap Group, Vietnam Sunergy Joint Stock Company (VSUN), Sharp Energy Solutions Corporation, JinkoSolar, Hanwha Q CELLS, Trina Solar, Canadian Solar, SMA Solar Technology, LONGi Solar, Risen Energy, Song Giang Solar Power Joint Stock Company, Berkeley Energy Commercial & Industrial Solutions, Tata Power Solar Systems Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

SolarBK

2009

Ho Chi Minh City, Vietnam

Trung Nam Group

2004

Da Nang, Vietnam

BCG Energy

2016

Ho Chi Minh City, Vietnam

TTP Energy

2015

Hanoi, Vietnam

GreenYellow Vietnam

2018

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Installed Rooftop Solar Capacity (MW)

Annual Revenue from Solar Rooftop & Leasing (USD million)

Market Penetration Rate (%)

Number of Rooftop Projects Completed

Average Project Size (kWp)

Vietnam Solar Rooftop and Energy Leasing Market Industry Analysis

Growth Drivers

  • Increasing Energy Demand:Vietnam's energy consumption has surged, reaching approximately 250 billion kWh in future, with projections indicating a rise to 300 billion kWh in future. This escalating demand is driven by rapid urbanization and industrial growth, particularly in cities like Ho Chi Minh City and Hanoi. The government aims to meet this demand through renewable sources, with solar energy expected to contribute significantly, targeting 20% of total energy generation in future, thus fostering a robust market for solar rooftop installations.
  • Government Incentives for Renewable Energy:The Vietnamese government has implemented various incentives to promote renewable energy, including a feed-in tariff of 2,000 VND per kWh for solar energy, which has attracted significant investments. In future, the government allocated approximately $1 billion for renewable energy projects, aiming to increase solar capacity to 20 GW in future. These initiatives not only enhance the financial viability of solar rooftop systems but also encourage widespread adoption among residential and commercial sectors.
  • Technological Advancements in Solar Energy:The solar energy sector in Vietnam is witnessing rapid technological advancements, particularly in photovoltaic (PV) efficiency and energy storage solutions. In future, the average efficiency of solar panels reached 20%, with projections indicating further improvements. Additionally, the cost of solar technology has decreased by approximately 30% over the past five years, making solar rooftop installations more accessible. These advancements are crucial in driving market growth and enhancing the overall appeal of solar energy solutions.

Market Challenges

  • High Initial Investment Costs:Despite the long-term savings associated with solar energy, the initial investment for solar rooftop systems remains a significant barrier. The average cost of installation ranges from $1,200 to $1,500 per kW, which can be prohibitive for many households and small businesses. In future, only 5% of residential properties had adopted solar solutions, indicating that high upfront costs deter broader market penetration and adoption, limiting the potential growth of the sector.
  • Regulatory Uncertainties:The regulatory landscape for solar energy in Vietnam is characterized by frequent changes and uncertainties, which can hinder investment. In future, the Ministry of Industry and Trade proposed revisions to existing policies, creating confusion among investors. This unpredictability can lead to delays in project approvals and discourage potential stakeholders from entering the market. A stable regulatory framework is essential for fostering investor confidence and ensuring sustainable growth in the solar rooftop sector.

Vietnam Solar Rooftop and Energy Leasing Market Future Outlook

The future of the Vietnam solar rooftop and energy leasing market appears promising, driven by increasing energy demands and supportive government policies. As urban areas expand, the need for sustainable energy solutions will intensify, prompting further investments in solar technologies. Additionally, advancements in energy storage and smart grid technologies will enhance the efficiency and reliability of solar systems. With a focus on sustainability, businesses are likely to adopt solar solutions, contributing to a greener energy landscape in Vietnam.

Market Opportunities

  • Expansion of Urban Areas:The rapid urbanization in Vietnam, with urban populations projected to reach 50% in future, presents a significant opportunity for solar rooftop installations. As new residential and commercial buildings emerge, integrating solar solutions can meet energy needs sustainably, driving market growth and enhancing energy independence.
  • Development of Energy Storage Solutions:The growing demand for reliable energy sources has spurred interest in energy storage technologies. With the energy storage market expected to grow to $1.5 billion in future, integrating storage solutions with solar rooftops can enhance energy reliability and efficiency, creating a lucrative opportunity for market players.

Scope of the Report

SegmentSub-Segments
By Type

Residential Rooftop Solar PV Systems

Commercial Rooftop Solar PV Systems

Industrial Rooftop Solar PV Systems

Solar Leasing (Third-Party Owned)

Solar Power Purchase Agreements (PPAs)

Community and Shared Solar Projects

Floating Solar Installations

By End-User

Households

Commercial Enterprises

Industrial Facilities

Government Buildings & Utilities

By Investment Source

Domestic Private Investment

Foreign Direct Investment (FDI)

Public-Private Partnerships (PPP)

Government Incentive Schemes

By Application

Grid-Connected Rooftop Systems

Off-Grid Rooftop Systems

Rooftop Installations (All Types)

Utility-Scale Rooftop Projects

By Policy Support

Subsidies

Tax Exemptions

Renewable Energy Certificates (RECs)

By Distribution Mode

Direct Sales

Online Sales

Distributors/Installers

By Price Range

Entry-Level Systems

Mid-Range Systems

Premium Systems

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, Vietnam Electricity)

Manufacturers and Producers of Solar Equipment

Energy Service Companies (ESCOs)

Real Estate Developers

Energy Management Firms

Local and Regional Government Authorities

Financial Institutions and Banks

Players Mentioned in the Report:

SolarBK

Trung Nam Group

BCG Energy

TTP Energy

GreenYellow Vietnam

EVN (Electricity of Vietnam)

Sunseap Group

Vietnam Sunergy Joint Stock Company (VSUN)

Sharp Energy Solutions Corporation

JinkoSolar

Hanwha Q CELLS

Trina Solar

Canadian Solar

SMA Solar Technology

LONGi Solar

Risen Energy

Song Giang Solar Power Joint Stock Company

Berkeley Energy Commercial & Industrial Solutions

Tata Power Solar Systems Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Solar Rooftop and Energy Leasing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Solar Rooftop and Energy Leasing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Solar Rooftop and Energy Leasing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Energy Demand
3.1.2 Government Incentives for Renewable Energy
3.1.3 Technological Advancements in Solar Energy
3.1.4 Rising Environmental Awareness

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Regulatory Uncertainties
3.2.3 Limited Consumer Awareness
3.2.4 Competition from Traditional Energy Sources

3.3 Market Opportunities

3.3.1 Expansion of Urban Areas
3.3.2 Development of Energy Storage Solutions
3.3.3 Partnerships with Local Businesses
3.3.4 Export Potential of Solar Technologies

3.4 Market Trends

3.4.1 Growth of Energy-as-a-Service Models
3.4.2 Integration of Smart Technologies
3.4.3 Increasing Adoption of Hybrid Systems
3.4.4 Focus on Sustainability and Corporate Responsibility

3.5 Government Regulation

3.5.1 Feed-in Tariff Policies
3.5.2 Net Metering Regulations
3.5.3 Renewable Energy Certificates
3.5.4 Tax Incentives for Solar Installations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Solar Rooftop and Energy Leasing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Solar Rooftop and Energy Leasing Market Segmentation

8.1 By Type

8.1.1 Residential Rooftop Solar PV Systems
8.1.2 Commercial Rooftop Solar PV Systems
8.1.3 Industrial Rooftop Solar PV Systems
8.1.4 Solar Leasing (Third-Party Owned)
8.1.5 Solar Power Purchase Agreements (PPAs)
8.1.6 Community and Shared Solar Projects
8.1.7 Floating Solar Installations

8.2 By End-User

8.2.1 Households
8.2.2 Commercial Enterprises
8.2.3 Industrial Facilities
8.2.4 Government Buildings & Utilities

8.3 By Investment Source

8.3.1 Domestic Private Investment
8.3.2 Foreign Direct Investment (FDI)
8.3.3 Public-Private Partnerships (PPP)
8.3.4 Government Incentive Schemes

8.4 By Application

8.4.1 Grid-Connected Rooftop Systems
8.4.2 Off-Grid Rooftop Systems
8.4.3 Rooftop Installations (All Types)
8.4.4 Utility-Scale Rooftop Projects

8.5 By Policy Support

8.5.1 Subsidies
8.5.2 Tax Exemptions
8.5.3 Renewable Energy Certificates (RECs)

8.6 By Distribution Mode

8.6.1 Direct Sales
8.6.2 Online Sales
8.6.3 Distributors/Installers

8.7 By Price Range

8.7.1 Entry-Level Systems
8.7.2 Mid-Range Systems
8.7.3 Premium Systems

9. Vietnam Solar Rooftop and Energy Leasing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Installed Rooftop Solar Capacity (MW)
9.2.4 Annual Revenue from Solar Rooftop & Leasing (USD million)
9.2.5 Market Penetration Rate (%)
9.2.6 Number of Rooftop Projects Completed
9.2.7 Average Project Size (kWp)
9.2.8 Typical Contract Tenure (Years)
9.2.9 Customer Acquisition Cost (USD/kWp)
9.2.10 Customer Retention Rate (%)
9.2.11 Average Installation Timeframe (Days)
9.2.12 O&M Service Coverage (%)
9.2.13 Customer Satisfaction Score (NPS or Equivalent)
9.2.14 Pricing Strategy (Leasing Rate, PPA Tariff)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 SolarBK
9.5.2 Trung Nam Group
9.5.3 BCG Energy
9.5.4 TTP Energy
9.5.5 GreenYellow Vietnam
9.5.6 EVN (Electricity of Vietnam)
9.5.7 Sunseap Group
9.5.8 Vietnam Sunergy Joint Stock Company (VSUN)
9.5.9 Sharp Energy Solutions Corporation
9.5.10 JinkoSolar
9.5.11 Hanwha Q CELLS
9.5.12 Trina Solar
9.5.13 Canadian Solar
9.5.14 SMA Solar Technology
9.5.15 LONGi Solar
9.5.16 Risen Energy
9.5.17 Song Giang Solar Power Joint Stock Company
9.5.18 Berkeley Energy Commercial & Industrial Solutions
9.5.19 Tata Power Solar Systems Ltd.

10. Vietnam Solar Rooftop and Energy Leasing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Industry and Trade
10.1.2 Ministry of Natural Resources and Environment
10.1.3 Ministry of Finance

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Renewable Energy Projects
10.2.2 Budget Allocation for Energy Efficiency
10.2.3 Corporate Sustainability Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 High Energy Costs
10.3.2 Reliability of Energy Supply
10.3.3 Complexity of Installation Processes

10.4 User Readiness for Adoption

10.4.1 Awareness of Solar Benefits
10.4.2 Financial Readiness
10.4.3 Technical Knowledge

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Energy Savings Analysis
10.5.2 Expansion into New Markets
10.5.3 Long-term Maintenance Costs

11. Vietnam Solar Rooftop and Energy Leasing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on renewable energy policies and incentives in Vietnam
  • Review of industry publications and market reports on solar energy trends and adoption rates
  • Examination of financial reports and sustainability disclosures from key players in the solar rooftop sector

Primary Research

  • Interviews with energy consultants and solar technology experts to gather insights on market dynamics
  • Surveys with residential and commercial property owners regarding their experiences and perceptions of solar leasing
  • Field interviews with installers and service providers to understand operational challenges and customer preferences

Validation & Triangulation

  • Cross-validation of findings through comparison with international solar market trends and case studies
  • Triangulation of data from government sources, industry reports, and primary interviews
  • Sanity checks through expert panel reviews to ensure the reliability of the data collected

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national energy consumption and solar energy targets
  • Segmentation of the market by residential, commercial, and industrial sectors
  • Incorporation of government initiatives and subsidies aimed at promoting solar rooftop installations

Bottom-up Modeling

  • Collection of installation data from leading solar providers to establish baseline capacity and growth rates
  • Cost analysis of solar rooftop systems, including installation, maintenance, and leasing options
  • Volume and revenue projections based on historical growth patterns and emerging market trends

Forecasting & Scenario Analysis

  • Multi-variable forecasting using economic indicators, energy prices, and regulatory changes
  • Scenario analysis based on varying levels of consumer adoption and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar Rooftop Users100Homeowners, Property Managers
Commercial Solar Leasing Clients70Facility Managers, Business Owners
Solar Installation Companies40Business Development Managers, Technical Directors
Energy Policy Makers40Government Officials, Regulatory Bodies
Financial Institutions Supporting Solar Projects50Investment Analysts, Loan Officers

Frequently Asked Questions

What is the current value of the Vietnam Solar Rooftop and Energy Leasing Market?

The Vietnam Solar Rooftop and Energy Leasing Market is valued at approximately USD 740 million, driven by increasing demand for renewable energy, supportive government policies, and rising electricity costs, particularly in urban areas.

Which cities in Vietnam are leading in solar rooftop installations?

What government incentives are available for solar energy in Vietnam?

What is the net-metering scheme introduced by the Ministry of Industry and Trade?

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