Latest POV’s:
White Space Identification
Pinpoints under-served segments and unmet demand areas to expand market reach and TAM.
Product Line Expansion
Enables growth by aligning product gaps with evolving customer needs and market adjacencies.
Competitor Benchmarking
Analyzes peer strategies to uncover positioning, pricing and performance improvement opportunities.
From startups to global brands, our strategies have driven real-world transformations across every industry.
80+ competitors benchmarked across 6 geographies
$5 Mn worth of resources reallocated based on growth projections
20+ new clients onboarded using industry-specific end-user insights
Aramex unlocked 20+ clients across 6 countries with strategic mapping
80+ competitors benchmarked across 6 geographies
$5 Mn worth of resources reallocated based on growth projections
20+ new clients onboarded using industry-specific end-user insights
In-depth market analysis of road freight and warehousing for DHL
Product line expansion strategy for Petronas Malaysia
Collaboration with DLF to identify residential market opportunity in TIER 2 cities of India
What our client say
Backed by strong logistics expertise, the report uncovered whitespaces and helped us drive impactful growth across key regions.
Aramex
Director, Aramex
Ken Research delivered a high level review of market assessment and competition assessment study to us which aided the client to get the know-how of road freight, warehousing and co-packing market in Israel.
DHL
Country Manager
Ken's in-depth market assessment and strategic recommendations provided us with actionable insights to expand our product portfolio and strengthen our position in the Malaysian market.
Petronas
Strategy Head
Ken Research’s market report provided us with actionable insights. Their expertise and dedication were instrumental in our strategic planning.
DLF
Regional Business Director
Maximize growth and revenue through our industry leading consulting strategies.
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Master market penetration with our expert experience.
Namit Goel
Director, Research & Consulting
Successful market penetration requires aligning strategy with market dynamics and competitive forces. We evaluate key drivers, refine pricing and optimize channels to expand your addressable market. Through TAM expansion, competitor analysis and targeted customer acquisition, we ensure rapid traction while building a scalable, data-driven framework for long-term growth and sustained market advantage.
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Market penetration increases a product's market share through pricing, promotions and improved visibility in existing markets.
It enhances market share, drives revenue growth, strengthens competitiveness and optimizes existing customer base utilization.
We analyze customer behavior, market demand, competitor positioning and emerging trends to identify growth opportunities.
Strategies include competitive pricing, targeted promotions, improved distribution, customer loyalty programs and enhanced retention efforts.
It attracts new customers with pricing strategies and promotions while improving retention through personalized experiences.
