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Product Strategy

Your Product. Sharper. Faster. Smarter.

Achieve product-market fit, streamline roadmaps and funnel-based product strategy with optimal product value mix.
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How We Can Help

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Product Diversification

Diversify product offerings to target new segments, reduce risks and increase market share.

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Product Development

Upgrade existing products with feedback and features to enhance relevance and competitiveness.

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Product Innovation

Innovate disruptive products or use new technologies to meet unmet needs & gain an edge.

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Company Highlights

Our Experience & Impact

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Optimal product-price Funnel identified
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Competition dataset tracked
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Clients Served
$0Mn+
Revenue impact
13+ years expertise, trusted by Fortune 2,000 companies across 100+ countries
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Our Client Results

From startups to global brands, our strategies have driven real-world transformations across every industry.

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Market ExpansionLogistics

Aramex unlocked 20+ clients across 6 countries with strategic mapping

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Market EntryLogistics

In-depth market analysis of road freight and warehousing for DHL

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Product Line ExpansionLubricants

Product line expansion strategy for Petronas Malaysia

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Market OpportunityReal Estate

Collaboration with DLF to identify residential market opportunity in TIER 2 cities of India

Aramex unlocked 20+ clients across 6 countries with strategic mapping

80+ competitors benchmarked across 6 geographies

$5 Mn worth of resources reallocated based on growth projections

20+ new clients onboarded using industry-specific end-user insights

Aramex unlocked 20+ clients across 6 countries with strategic mapping

Aramex unlocked 20+ clients across 6 countries with strategic mapping

80+ competitors benchmarked across 6 geographies

$5 Mn worth of resources reallocated based on growth projections

20+ new clients onboarded using industry-specific end-user insights

View Case Study

In-depth market analysis of road freight and warehousing for DHL

Product line expansion strategy for Petronas Malaysia

Collaboration with DLF to identify residential market opportunity in TIER 2 cities of India

What our client say

Backed by strong logistics expertise, the report uncovered whitespaces and helped us drive impactful growth across key regions.

Aramex

Director, Aramex

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Ken Research delivered a high level review of market assessment and competition assessment study to us which aided the client to get the know-how of road freight, warehousing and co-packing market in Israel.

DHL

Country Manager

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Ken's in-depth market assessment and strategic recommendations provided us with actionable insights to expand our product portfolio and strengthen our position in the Malaysian market.

Petronas

Strategy Head

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Ken Research’s market report provided us with actionable insights. Their expertise and dedication were instrumental in our strategic planning.

DLF

Regional Business Director

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Maximize growth and revenue through our industry leading consulting strategies.

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Master product strategy with our expert experience.

ExpertPanel1

Anmol

5+ Year’s experience Ex-TCS, Zinnov

Expanding product portfolios requires more than ideas—it demands alignment with demand, differentiation and delivery. We identify high-growth opportunities, optimize pricing strategies and execute seamless go-to-market plans. Through behavioral insights, competitive benchmarking and strategic roadmap design, we build resilient product strategies that enable long-term growth and sustainable market relevance.

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KEN's DNA

Decade Strong Knowledge Bank
Decade-Strong Knowledge Bank
Access to 25,000+ sources including journals, annual reports, white papers, and government databases—backed by 10+ years of industry insight.
15000+ Expert Network
15000+ Expert Network
Consulting coverage across India, US, Middle East, China, Korea, Japan, Philippines & Indonesia. Robust panel of industry veterans, including in-house and external domain experts.
Diverse Project Experience
Diverse Project Experience
Executed 250+ projects last year including market assessment, competition mapping, and monetization strategy.
Trusted by the Best
Trusted by the Best
Worked with Fortune 2000 clients on complex, custom problem statements across 250+ sub-industry verticals.

Our Consulting
Services

Helping businesses make confident, insight-driven decisions at every step.

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Our Resources

Stay ahead in the rapidly evolving world with the latest expert insights, strategic guidance and resources for smarter business decisions.

FAQ's

Still Got Questions?Connect via Mail

Why is product strategy important for a business?

Strategy mitigates risks, boosts market presence, strengthens competitive positioning and ensures long-term profitability by expanding consumer reach.


How do you determine if product strategy is right for our business?

We analyze market trends, customer needs and competitor strategies to assess the viability of new product offerings.


What are the primary benefits of product strategy?

It reduces dependency, fosters innovation, strengthens customer loyalty and maintains competitive positioning in evolving market landscapes.


How often should a business review its product strategy?

Annual reviews or adjustments based on market changes ensure relevance, competitiveness and alignment with customer demands.


Can product strategy be tailored for specific markets or regions?

Yes, we customize strategies to fit regional demands, ensuring alignment with local consumer preferences and regulatory landscapes.