Region:Middle East
Author(s):Dev
Product Code:KRAA3535
Pages:96
Published On:September 2025

By Type:The market is segmented into various types of products, including fitness equipment, sports apparel, footwear, accessories, nutrition supplements, smart fitness devices, ball sports equipment, adventure & outdoor equipment, and others. Among these, fitness equipment and sports apparel are the most prominent segments, driven by the growing trend of home workouts, athleisure fashion, and the adoption of technology-enabled fitness solutions .

By End-User:The end-user segmentation includes individual consumers, gyms and fitness centers, schools and educational institutions, corporate wellness programs, sports teams and clubs, hotels & hospitality, and others. Individual consumers and gyms are the leading segments, reflecting the growing trend of personal fitness, the establishment of fitness facilities, and the expansion of corporate wellness programs .

The UAE Sports Equipment and Fitness Gear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Adidas AG, Nike, Inc., Under Armour, Inc., Puma SE, Decathlon S.A., Reebok International Ltd., Amer Sports Corporation, Wilson Sporting Goods Co., Mizuno Corporation, ASICS Corporation, New Balance Athletics, Inc., The North Face, Inc., Columbia Sportswear Company, Skechers USA, Inc., Sun & Sand Sports (Gulf Marketing Group), Al Boom Sports, Technogym S.p.A., Life Fitness (Brunswick Corporation), Sportsone (Landmark Group), Go Sport (Majid Al Futtaim) contribute to innovation, geographic expansion, and service delivery in this space.
The future of the UAE sports equipment and fitness gear market appears promising, driven by increasing health awareness and government support for sports initiatives. As the population continues to prioritize fitness, the demand for innovative and sustainable products is expected to rise. Additionally, the integration of technology in fitness gear will likely enhance user experience, further propelling market growth. Companies that adapt to these trends will be well-positioned to capitalize on emerging opportunities in the sector.
| Segment | Sub-Segments |
|---|---|
| By Type | Fitness Equipment (e.g., treadmills, stationary bikes, strength training machines) Sports Apparel (activewear, athleisure, team uniforms) Footwear (running shoes, training shoes, sports-specific shoes) Accessories (yoga mats, resistance bands, gloves, water bottles) Nutrition Supplements (protein powders, energy bars, hydration products) Smart Fitness Devices (wearables, fitness trackers, smartwatches) Ball Sports Equipment (football, basketball, cricket, tennis, padel, etc.) Adventure & Outdoor Equipment (cycling, hiking, water sports gear) Others |
| By End-User | Individual Consumers Gyms and Fitness Centers Schools and Educational Institutions Corporate Wellness Programs Sports Teams and Clubs Hotels & Hospitality (fitness facilities in hotels/resorts) Others |
| By Sales Channel | Online Retail (e-commerce platforms, brand websites) Brick-and-Mortar Stores (specialty sports stores, department stores) Wholesale Distributors Direct Sales (brand-owned outlets, pop-up stores) Others |
| By Price Range | Budget Mid-Range Premium Luxury Others |
| By Brand Type | International Brands Local Brands (e.g., Sun & Sand Sports, Al Boom Sports) Private Labels Others |
| By Distribution Mode | Direct Distribution Indirect Distribution E-commerce Platforms Others |
| By Application | Home Use Commercial Use Professional Sports Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Consumer Fitness Equipment Purchases | 100 | Fitness Enthusiasts, Home Gym Owners |
| Retail Sales of Sports Apparel | 80 | Retail Managers, Brand Representatives |
| Trends in Fitness Accessories | 60 | Personal Trainers, Fitness Influencers |
| Market Insights from Gyms and Fitness Centers | 90 | Gym Owners, Operations Managers |
| Consumer Preferences in Fitness Gear | 70 | General Consumers, Fitness Class Participants |
The UAE Sports Equipment and Fitness Gear Market is valued at approximately USD 490 million, reflecting a significant growth trend driven by increased health consciousness and government initiatives promoting fitness and wellness among the population.